Is it Too Late to Get Into Digital Marketing As a Career in 2025?

We live in a world where job security isn’t what it used to be. In the ‘old’ days, if you landed a good 9-to-5 job, you had this peace of mind that you were set. You felt like you could get married, have kids, buy a house, and only get fired from your job if you seriously messed up. 

That is no longer true today. We’ve all heard countless reports of people left in shock after being abruptly let go by a company they’ve worked at for years. As a consequence, we see an increasing number of people trying to learn skills that help them find a little more security. Skills that can earn you an income not just as an employee but also as a one-person business. 

Digital marketing is one such niche, but can you still make it work in 2025? Well, in this article, we’ll examine what you should be prepared for if you want to go down this path. 

Understand That You’ll Have to Deal With Market Saturation 

According to Statista, by 2028, marketing as an industry is going to have a CAGR of 6%. That’s a tremendous amount of growth when you consider that this year, marketing spending will exceed $800 billion. Of course, that also means this is an industry with a ton of competition. What’s more, you’ll be competing with the best talent from around the world. 

So, how do you find your place in such an environment? Indeed.com recommends four key strategies to deal with a saturated market. These include niche creation, customer service, competitor research, and diversification and innovation. As you can imagine, these strategies are easier said than done, which is why you ought to prepare for a good deal of hard work. 

You should also work on trying to find that thin line between setting realistic expectations and believing that you can reach the top. It’s like that George Dantzig situation where you just might solve a problem if you don’t set an artificial limit about what’s possible and impossible. 

In other words, don’t go into digital marketing fearing that you’re going to be at the bottom of the barrel. Instead, start your endeavor with the honest belief that your efforts are going to lead to real success, and you’ll be able to persevere. Surviving in a saturated market is often more about the mindset of the entrepreneur than anything else, so keep that in mind!

Be Ready to Start Incorporating More AI 

We know, we know, you’re probably sick of hearing AI this and AI that, but whether you like it or not, it’s changing the game. Scratch that; it’s changing every game. 

Mark Zuckerberg recently spoke to investors about how investing in AI has helped improve recommendations and make advertising more effective. So much so that Meta was able to report a revenue growth of 22%, where 98% of sales came from advertising. 

Of course, you don’t have to jump into the most complex AI applications from the get-go. You could dip your toes slowly in by simply creating your initial website with an AI-assisted website builder like Hocoos. 

If you’re an AI skeptic, it’s a good way to see just how transformative AI is. You respond to a couple of questions about what sort of website you need, and that’s it. It’s a little crazy how fast the tech is advancing! 

You can then slowly start looking into ways to simplify and speed up the marketing strategies you use. That could be via generative AI for quick templates, content ideas, or even analytical AI tools to help identify what strategies yielded the most results. The possibilities are truly limitless when you start being more open to the AI boom. 

Constantly Research the Latest Digital Marketing Practices

Naturally, the most important part of making digital marketing work is providing results to your clients. Let’s face it: you can talk all you want about SEO and all the things you’re going to do. However, if it doesn’t yield results, then your client is going to feel like they wasted their money. 

This means you ought to put enough effort into educating yourself about what really works. Odds are you’ll have to cut through a bunch of oft-repeated but outdated ideas that no longer work. Sometimes, it can mean learning all about a particular social media platform and gaining a thorough understanding of what kind of content it’s best for. 

For instance, Roxy Hulyk, an account director of influencer marketing at Acceleration Partner, highlights that Instagram is ideal for showcasing products “creatively.” Digital marketing in many ways is an art form. It’s all about taste and understanding what connects with people versus what’s going to fall flat or feel generic. 

Hopefully, you gained a few insights about what it really takes to make this field work. If you feel like you don’t really have any innate skill for this role, don’t worry too much. With so many free resources online, that’s not a problem you can’t fix in a few months. 

Of course, mastering the skill and capitalizing to the extent you desire is another thing. If you start today and put in the effort, you just could turn digital marketing into a successful career for yourself.